NEW Timber cove launch & use policy explained

We went there Saturday.  It was packed.  My buddy had to park really far.  Lots of boats out too.  Apparently TC is so hot they don't want to fish the other countless miles of rocky coast  .  Anyways, its a beautiful and scenic spot, the fishing is good, and the drive is always nice.  I can handle paying the 20 bucks to launch there.  BTW, the posted 'guidelines' are very ambiguous, but my understanding is that you can drive down the road, launch, then park up top without having to pay extra.  The lady who owns the spot seems pretty nice too.  Everyone's gotta make a living.  If everyone complains she's going to end up selling the place and then someone is going to put a house there and no more fishing.

What would be the conditions where you pay the $15 extra? There is no parking on the beach as the sign at the top of the hill says. I believe the $15 extra is if you drive down the hill to launch.