Bandit Lures

When I last fished in Mississippi 25 years ago, I remember that Bandit crankbait lures were very popular and very difficult to find. There was no website back then. I never could understand why because they didn't look any different from Cordell or Rapala lures. I caught largemouth bass in the oxbow lakes but think I would have had success with other brand lures. Any opinions on what the difference(s) may be?

http://www.banditlures.com/

Howard