Should we give Copi another chance?

Just finished the following article about renaming fish to make them more attractive to consumers. I bet you like slimeheads = orange roughy and patagonian tooth fish = Chilean sea bass by their new names.

https://apple.news/AM71CIDBoTQ2iSRb2h15WPw

https://www.wired.com/story/copi-invasive-species-rebranding-campaign/

I went to High School with the guy who named the Chilean Sea Bass.  Nice guy.
https://gobraithwaite.com/thinking/how-a-savvy-marketer-created-the-chilean-sea-bass/

People still eat crappie, I’m sure they would have eaten toothfish.

Carp hmmm can you name that the mcfish

If you can find a copy, "Hooked" by G. Bruce Knecht is a great read about the history of the Chilean Sea Bass and the high seas pursuit of a toothfish poaching vessel.

The fish itself is similar to a lingcod, but the meat apparently has an oil content like a salmon.

If you can find a copy, "Hooked" by G. Bruce Knecht is a great read about the history of the Chilean Sea Bass and the high seas pursuit of a toothfish poaching vessel.

The fish itself is similar to a lingcod, but the meat apparently has an oil content like a salmon.

Agreed! Here is a link for affordable copies:
https://www.abebooks.com/servlet/SearchResults?sts=t&cm_sp=SearchF-_-home-_-Results&tn=Hooked&an=Knecht

What an intriguing topic. Makes me wonder if similar approach could help create a commercial fishery for green crabs too someday...