Too good to be true?

I found a website selling fishing gear. It's called Freshwaterlureshop.com
I found a rod and reel that I've been wanting. Both are 75% off the original price. I couldn't believe my eyes! Is this too good to be real? Anyone buy anything from them?

AI thinks it's questionable, based on a quick enquiry.

AI Overview
Based on the search results provided, there is no evidence to confirm that "freshwaterlureshop.com" is a known, established, or legitimate business.
No Direct Match: The search results do not return a specific business website named "freshwaterlureshop.com".
Similar Named Entities: The search results mention other, different, and often local or specialized entities (such as "Freshwater Valley Stables", "Fresh Water Ventures", and "Shirmpy Business"), but not a site specifically named "freshwaterlureshop".
Common Scam Indicators: Many online stores with generic names selling niche items often have characteristics of drop-shipping or fraudulent sites.
Better Business Bureau
Better Business Bureau
 +3
Recommendation: Exercise caution. Before making a purchase from a site not verified by major search engine directories or lacking a clear, established reputation, check for a physical address, working phone number, and legitimate customer reviews.

I'm afraid to even visit the site!   

I'm curious now. Might put in a small order using PayPal for safety to test.

It does seem fishy/scammy.

AI thinks it's questionable, based on a quick enquiry.

So, if a questionable source questions a website’s authenticity, does that double negative make a positive? 

Stella 2500 reel for $160? SCAM

AI thinks it's questionable, based on a quick enquiry.

So, if a questionable source questions a website’s authenticity, does that double negative make a positive? 

Hoo boy
I was gunna say that in todays retail mark it up 300% and sell it climate.
That's to good for sure...

I'm curious now. Might put in a small order using PayPal for safety to test.

Do let us know if you do, I've not had good luck with p.p.
And their business model in the past...

https://www.scamadviser.com/check-website-old/freshwaterlureshop.com

Even if its not a scam, you'll likely get a fake replica of what you were looking for at those prices.  I know fakes/counterfeits always existed, but now its becoming harder to detect because they're so good at it.  Just look at the frankenstein phones coming out of Asia with mixed parts and people buy them up thinking they're brand new or factory refurbished.  99% of the time, if its too good to be true, it is.  For the people wanting to "test it out", you're a special one and must have a lot of time one your hands.