"fool-a-fish" = new fishing lure in the market......

http://www.foolafish.com/

...time to break the piggy bank 

I suggest a new name fool-a-angler 

Funny how the ad doesn't even show a picture of the product, but instead shows some big salmon, that (let's face it) were probably NOT caught with fool-a-fish.

WD-40 does the same thing.  Joel, is this your company??