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2018 AOTY/DOTY Entry

Topic: Guidelines for product endorsement and sponsorship or advertising  (Read 7521 times)

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We've been getting quite a bit of feedback lately about either potentially misleading endorsements and/or "affiliated industry people" (sponsored, shop owner, manufacturers, writers) making statements about product without a clear distinction whether they have a "skin in the game".

Here at NCKA we'd like to following these guidelines as recommended by the FTC.


The gist of it is in the introductory paragraph.

Suppose you meet someone who tells you about a great new product. It performs exactly as advertised and offers fantastic new features. Would that endorsement factor into your decision to buy the product? Probably.

Now suppose you learn that the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. That common-sense premise is at the heart of the revised Endorsement Guides issued by the Federal Trade Commission (FTC), the nation’s consumer protection agency.

The revised Guides – issued after public comment and consumer research – reflect three basic truth-in-advertising principles:

Endorsements must be truthful and not misleading;

If the advertiser doesn’t have proof that the endorser’s experience represents what consumers will achieve by using the product, the ad must clearly and conspicuously disclose the generally expected results in the depicted circumstances; and

If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.

Since the FTC issued the revised Guides, advertisers, ad agencies, bloggers, and others have sent questions to endorsements@ftc.gov. Here are answers to some of the most frequently asked questions.

The official guidelines are here ... http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

What does that mean here at NCKA?  Here is our distillation of the general guidelines.

If you are directly representing a particular product, either sponsored or otherwise employed, we ask that that affiliation be displayed in your signature.  If you are commenting on product that you received directly from the manufacturer at a discount (at pro rates or for review), or you are paid to review said product, we ask that you disclose that affiliation whenever you make statements endorsing the product.

Along these lines, NCKA is not a place for free advertising.  If you give to the community (you know what that means, don't make us spell that out) you are more than welcome to do some amount of "soft advertising", but please don't put the hard sell on.  If you are here repeatedly only pushing your products, well, DON'T DO THAT!!!  If you'd like to pay for advertising or donate products for NCKA events in exchange for advertising, contact admin@ncka.org and we can have a discussion.

If you see someone abusing the above guidelines, don't hassle them.  Use the "Report to moderator" button and if appropriate, one of us will take care of it.

-The NCKA Team
« Last Edit: June 23, 2011, 09:56:46 AM by polepole »
Sponsored and Supported by: Ocean Kayak Pro Staff, Kokatat Ambassador, Big Hammer, Humminbird 
Owner: NorCalKayakAnglers.com, NorthWestKayakAnglers.com
Publisher: KayakFishingMagazine.net, TheMilkcrateMag.com
Admin: Aquahunters.com

Eric B

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Good to know, cuz I'm hoping for a sponsorship with Zebco and PBR someday.

Dale L

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Sounds like a good idea to me, I would guess that we should see some changes popping up in signature lines pretty soon.


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I have 3 banners rotating

youtube channel: it makes no money, I just have it to show how I hang out with NCKA

banksboard: no affiliation, other than I help the creator John with computer stuff and I love his board

santa cruz kayaks:  no affiliation, Jim let me borrow it for a few weeks, and I am enjoying testing it out for the family

Let me know if there is some rule I missed, I am not the type to break rules, as you know.. :)

Thanks, chaeki

porky (bp)

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well i can repost, just wasnt sure this was the right spot after fully reading allens message, so i took er down..


  • mara pescador
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Thank You Allen.

Also, not to go all Mooch on everyone but be mindful that if you're gonna post a review or cross promote an event here be sure that its in the right area and don't plaster it accross multiple forums......I assure you, we can see it.   
..........agarcia is just an ex-kayaker


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Hey, a while back weren't Art and Mooch trying to pedal some type of snake-oil that made your mojo work better--on this very site?  I'm just sayin'

Sin Coast

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Good to know, cuz I'm hoping for a sponsorship with Zebco and PBR someday.

 :smt044 :smt044 :smt044 :smt044
Photobucket Sucks!

 Team A-Hulls

~old enough to know better, young enough to not care~


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As the Owner and founder of the NCUH site I have no problem cross advertising for NCKA cause the way I look at it we all enjoy the same things and fighting for the same cause access to fish the ocean. If my cross posting bothers you all  sorry it will stop, All I was trying to do was include this forum and it's members in our activities. I do not make no money from any this of this just trying to help the sport grow and raise funds for SCAN and watermens alliance. 


  • mara pescador
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Nobody has a problem with cross promotion its done regularly and without issue.  The 8 month old posts you're referring to are a result of you promoting you're event in several sections of the board, if I recall correctly you were posting about it in the general, dive,  events and hookup sections.

You've since toned down the ad postings and its not an issue.

Sent from my DROIDX using Tapatalk
« Last Edit: February 15, 2012, 09:21:10 AM by agarcia »
..........agarcia is just an ex-kayaker


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    I somehow missed this thread completely...     Hopefully it doesn't pertain to any of my past postings, as I've always tried to keep it subtle, to avoid  things like this,,,, 


Sometimes the fish isn't the only prize.
2nd place  Simply Fishing 2013
   Designer  Raptor kayaks

You must pass through the valley of stupidity to ascend the mountain of knowledge.

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THAT was awesome. I especially loved the music and the dramatic font! LOL.

(BTW< what program did you use to make that? It was pretty cool)

A.K.A. "Pikachu" (according to Rockfish)
2012 Eddyline Caribbean 14

Archie Marx

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In the spirit of full disclosure I feel that I should let everyone know that I am sponsored by:

New Coke, Olestra, Apple maps, Sony Betamax, Steve Martin's All-Natural Penis Beauty Cream, Brawndo, and Microsoft Windows.
1st - 2013 Angler of the Year- All time high score
1st - 2016 Angler of the Year
1st - 2016 CCKF AOTY - All time high score


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Sent from my DROID RAZR using Tapatalk 2

Do it until you scream, then a short pause is acceptable.
Mental?  perhaps

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Steve Martin's All-Natural Penis Beauty Cream, huh?

So how'd you get that gig?.....wait, forget I ever asked, I don't want to know..... :smt044

A.K.A. "Pikachu" (according to Rockfish)
2012 Eddyline Caribbean 14