mooch:
California Fly Shop 985 Industrial Road, Suite 106 San Carlos, Ca 94070
*Right across REI - behind Aquan Sports*
Phone: 650.508.0727
www.californiaflyshop.com
Nice folks! :smt023
surfingmarmot:
It is a good shop for Mid and North Penninsula folks. I've shopped there a few times.
For South Bay folks, you cannot beat Fly Fishing Specialties (formerly SJ Fly Shop). (www.sanjoseflyshop.com) 15569 Union Ave, Los Gatos, 95032 - (408) 377-3132
Tom mallech (still there last I checked) and his staff are great.
I run into Lee Haskin there sometimes--great Striped Bass fly fisher with a national reputation (http://www.gurglersonline.com/). If you want to learn San Luis and the Forebay, his guided classes are a great start. Lee has fished there since high school and a nicer guy you won't meet.
ScottThornley:
Flyfishing Specialties in Citrus Heights and Kienes and American Flyfishing in Sacramento are also good people. Of these three shops, I'd have to give a slight nod to Kienes when it comes to an overall grade. I've spent a fair $$$ in all three stores though, and never had a bad experience in any of them. My local store up in Auburn went Tango Uniform, otherwise I'd give them a nod as well.
Central Coast Fly Fishing 7172 Carmel Valley Road Carmel, CA 93923 (831) 626-6586 http://www.centralcoastflyfishing.com/
thwack:
Mel Cottons in San Jose has a wee bit of fly fishing gear (rods, reels, flies, lines, waders, float tubes, and a light selection of tying stuff). They offer a 10% discount on most things if you're a member of various groups (Scouts, Flycasters of San Jose, probably plenty of other outdoorsy groups too).
They're have a big sale this weekend but prices went into effect today. I picked up a new Hobie Outback at 10% off (any discount on something that pricey is always a good thing). They have a couple other brands of kayaks and canoes on sale as well (all 10% off this weekend...limited to stock on hand I think).
http://www.melcottons.com/
1266 W. San Carlos San Jose, CA 95124 408 287-5994
If you pull up their flyer on line (or if you copy of today's SJ Mercury News had their insert unlike my copy) then you can get a 20% off one item coupon (doesn't work on the kayak but it's handy for other big ticket stuff there...new rod, waders, etc).
Fly Fishing Specialties in San Jose is also a great local store!